Data from market research, persona studies, and interviews is a critical component of the new product development process. Yet when it comes to the feature backlog for an existing product, too many product managers revert to intuition or respond to the loudest voice in the room when making grooming and management decisions. Poor backlog management can significantly slow product delivery, and prevent the product vision from being fully realized.
This webinar takes a look at both common and surprising data sources that product teams can use to manage their backlog. Join Pendo and Bandwidth for an exploration of the data-driven backlog and specific best practices around: