The State of Product Leadership

Europe 2022 Report

Each year, Pendo sets out to dive deep into the product industry and the challenges product professionals face. As more customer experiences have moved onto digital platforms, the expectations for companies to deliver a seamless and intuitive product experience are higher than ever.

In our 2022 report, we explore how product professionals across the United Kingdom, France, and Germany are meeting these demands by focusing on data-driven approaches, drawing insights from both quantitative and qualitative sources, and switching to robust, business-based metrics to show value and impact.

Download the report to review our analyis on:

  • How product management is growing as a strategic, influential business function
  • How leading organisations use data-driven insights (and what kind) to inform product decisions
  • How priorities for product leadership have shifted, from quantity of releases to quantity

The full report includes six data-driven findings with three actionable recommendations that will help you put these learnings into practice.

Product management is driving digital transformation

The study found that product development teams at leading organisations are almost 2X more likely to be responsible for the company’s digital transformation efforts than those at mainstream competitors.

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Leaders are prioritizing quality over quantity

Today, product management success is more likely to be judged on revenue. More than half of respondents reported that revenue and product usage are the most important metrics followed by product/feature/roadmap delivery. This suggests that companies are becoming more focused on optimizing and driving adoption of the products they’ve already launched, rather than introducing new ones.

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Want more findings?

The full report includes six key findings with three actionable recommendations that will help you put these learnings into practice.

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