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Webinar Series

Mastering the Native Language of Product-Led Companies: Data

Despite the proliferation of data, insights are typically unevenly distributed and unactionable. Product-led companies, however, view data as the key to unifying not just R&D, but all lines of business, and use data as a force multiplier for the impact of each department. In this three-part webinar series, you’ll learn which product metrics matter most to your company, how to combine product data with sales, marketing, and finance data to correlate user experience factors with changes in your company’s health, and where to find the insights required to anticipate and prevent customer churn. Pendo’s integration partners Looker and Fivetran will also present in this webinar series.

HOW TO REDUCE CHURN WITH PENDO, LOOKER, AND FIVETRAN

JULY 10, 2019 11 am PT / 2pm ET

Geoff Lewis

Head of Analytics | Pendo

Sean Spediacci

Sr. Product Marketing Manager | Fivetran

Your marketing team spends big bucks acquiring new customers. Perhaps the only thing worse than seeing the right users churn before realizing the full value of your product is contorting processes to retain the wrong ones.

With our partners Looker and Fivetran, we’ll break down how to export and enrich your product data so you can understand the factors affecting customer retention and churn. We’ll help you target high-value cohorts and customize guides to grow key accounts:

  • Efficiently unify data from multiple sources
  • Visualize the most reliable leading indicators for churn
  • Use in-app messages to drive behaviors that lead to renewal
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Unleash Product Data as Actionable Insight with Pendo, Looker, and Fivetran

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Tom Yeager

Customer Experience Analytics Manager | Looker

Sean Spediacci

Sr. Product Marketing Manager | Fivetran

Geoff Lewis

Head of Analytics | Pendo



Data has become the common language across organizations. For years, we’ve pulled sales, marketing, operations, infrastructure, and finance data into analytics platforms to provide direction and drive collaboration. With the addition of product and user behavior data, we get even richer insight into business health related to churn risk, user segmentation, business efficiency, and more. With our partners Fivetran and Looker, we’ll describe how Pendo adds product data to existing analytics pipelines and informs strategy up to the executive level:

  • Defining a new Product team among data stakeholders across the org
  • What are the metrics we have? What are the metrics we need?
  • Breaking down data silos and taking action on insights
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The Metrics Every Product Leader Should Know


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Brian Crofts

CPO | Pendo

Ryan Goldman

VP, Product Marketing | Pendo

Measuring a product leader by the number of features shipped is like measuring a CFO by the number of invoices paid. It's part of the role--just not the strategic part. In this session, Pendo's Chief Product Officer, Brian Crofts, will consolidate years of discussions with some of the top voices in product into the 10 metrics every product leader should know. Want to rise in your organization? Crofts will show you how to answer essential questions including:

  • Is my product sticky?
  • How can I tell if my usage is healthy?
  • Are my new features being adopted?
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