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Comparison

Pendo vs. Heap

Use this guide to understand the differences between Pendo and Heap and discover which tool is the best fit for your organization.

Why customers choose Pendo

Everything you need to create the best software experiences—all in one place.

Onboard and guide your users

Pendo has out of the box user onboarding, product walkthroughs, and in-app support make it simple to create a better user experience. And Retroactive Analytics help determine when, where, and how to guide users to success.

Built for B2B

Go beyond analyzing individual visitors to understand how accounts use your product. Pendo has built-in visibility into account details and support for multi-level accounts plus powerful integrations with tools like Salesforce.  

Insight across multiple products

With tools like cross-app paths & funnels, our multi-app capabilities allow you to easily track behavior across multiple products within a single report. See how users move across apps without the need for separate reports.

Powerful but accessible for non-technical users

Pendo provides key dashboards, reports, and visualizations out of the box, and allows anyone to build powerful custom reports. A simple point-and-click interface makes it easy to access data, build guides, and collect feedback.

Speed? Check. Flexibility? Check.

Get a clear signal about where to optimize your product and user experience for each set of users. Quantify revenue opportunities to take the guesswork out of product planning and prioritization.

Enterprise-grade security

Pendo is SOC2 Type II Certified in all five trust principles as well as GDPR compliant. Many vendors are SOC2 certified, but often that certification is self-reported (Type I) or they’re not certified in all five principles.

Companies harnessing powerful analytics

Citrix uses data to drive sales and achieved a 28% increase in trial conversions

WebPT drove key feature adoption up 25-50%

Pendo and Heap comparison

Product analytics
Auto tracking
Multi-product portfolio analysis
Native visitor and account insights
Product engagement scoring
Sentiment analysis
In-app guides
No-code guide building
Native behavioral targeting
Personalized resource center
Voice of the customer
Collect, organize, and prioritize user feedback
Collect qualitative sentiment data using NPS and polls
Communicate releases with Roadmaps
Enterprise ready
Designed for apps you build and apps you buy
SOC 2 Type 2 in all 5 principles
Host data in US or EU datacenters

Connect with an expert

FAQ

How long does it take to set up Pendo?

With Pendo you get time to value in minutes — not months. As soon as Pendo is installed on your application, it starts collecting data. You can tag a page or feature anytime, and Pendo automatically surfaces all relevant data back to the time of installation.

Does Pendo capture contextual information?

Yes, admins can add click-event properties as a key part of their tagging workflow to securely gain additional context from the UI. Unlike Heap’s Snapshot, which poses a security risk by allowing any code, not just javascript, to be injected by a Heap user.

Can I analyze account-level data with Pendo?

Yes, with Pendo you can natively analyze account activity—no add-ons required. You can build segments using account data plus Pendo has dedicated account reporting.

Does Pendo provide simultaneous visibility across multiple apps?

Yes, Pendo’s multi-app analytics provide a view into user behavior across your entire portfolio. Pendo makes it easy to measure usage across a larger portfolio of applications.

Can I use Pendo for free?

Yes, we offer a free forever version of Pendo. You can learn more about Pendo Free here: https://www.pendo.io/pendo-free/