GUIDE

How to successfully launch app features to boost your ratings

As product managers, we spend a huge amount of time working out what to build next, writing specifications, reviewing designs, slicing epics, and ultimately seeing new features and product improvements come to life at the hands of our engineering teams.

After all of this team work and effort, you deserve great feature launches that can be measured, and communicated in a way that engages users and gets them to value fast.

In this step-by-step guide and worksheet, you’ll learn a simple, proven formula for getting mobile feature launches right every time. This guide will show you how to:
  • Make users aware of important, new features in-app so they don’t miss out;
  • Measure the success of a mobile feature launch; and
  • Capture customer feedback to help boost your app store ratings.

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