How Nielsen Uses Product Usage and Feature Adoption To Measure Product Success

As a product manager, how do you evaluate your team’s performance? Over time, these metrics have likely shifted away from KPIs like the number of features shipped to the measure of product usage and feature adoption. Ultimately, what
product teams deliver is only as valuable as what’s adopted by customers—and customers that adopt are the ones that tend to become loyalists. So it makes sense that adoption and usage would rise to the top of the list.