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Comparison

Pendo vs. Amplitude

Use this guide to understand the differences between Pendo and Amplitude and discover which tool is the best fit for your organization.

Why customers choose Pendo

Everything you need to create the best software experiences—all in one place.

Make decisions with quant, qual, and visual data

Pendo’s platform combines visual, quantitative, and qualitative data to provide a holistic understanding of your user behavior and sentiment. Knowing what users do, why they do it, and how provides the insight needed to deliver exceptional user experiences, backed by data.

Onboard, guide, and email users

Pendo provides out-of-the-box user onboarding, product walkthroughs, and in-app support, making it simple to create a better user experience. Our native in-app guides and email work seamlessly with Pendo Analytics, enabling you to message users based on their behaviors and measure the impact of your communications with ease.

Built for B2B

Go beyond analyzing visitors to understand how accounts use your product. Pendo has built-in visibility into account details and support for multi-level accounts.

User-friendly, action-oriented UX

Pendo prioritizes ease of use, allowing product leaders to manage data and gain insights independent of engineers or data analysts. Pendo also incorporates AI-recommended next steps, pre-configured reports, and countless intersections, so you can get to answers quickly and confidently take action from your data.

Collect complete product data automatically, from day one

Pendo is known for its scalable, retroactive analytics, allowing you to get up and running quickly without the need for significant engineering resources. For added flexibility, Pendo offers instrumented analytics for tracking back-end and server-side data.

See where users are frustrated

Notice a concerning drop off? Session Replay provides video playbacks of real user behavior to reveal exactly how users struggle. And unlike other replay tools, we help you easily understand if the behavior you see is a one-off event or a pervasive trend.

Companies harnessing powerful analytics

Citrix uses data to drive sales and achieved a 28% increase in trial conversions

WebPT drove key feature adoption up 25-50%

Pendo and Amplitude comparison

Product analytics
Auto tracking
Multi-product portfolio analysis
Native visitor and account insights
Product engagement scoring
Sentiment analysis
Product communications
Native, no-code guide building
Native behavioral targeting
Personalized resource center
Voice of the customer
Collect, organize, and prioritize user feedback
Collect qualitative sentiment data using NPS and polls
Communicate releases with Roadmaps
Enterprise ready
Designed for apps you build and apps you buy
SOC 2 Type 2 in all 5 principles
Host data in US or EU datacenters

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FAQ

How long does it take to set up Pendo?

With Pendo you get time to value in minutes — not months. As soon as Pendo is installed on your application, it starts collecting data. You can tag a page or feature anytime, and Pendo automatically surfaces all relevant data back to the time of installation.

Are codeless analytics less secure?

Pendo’s Retroactive Analytics were built with a security and data privacy-first approach. Pendo will never automatically capture user-entered text or information input into form fields, so sensitive data like passwords can’t be accidentally collected.


Can I capture back-end data and other details with a low-code tool?

Yes, Pendo’s low-code approach is not meant to replace coded tracking altogether. Pendo offers the best of both worlds: low-code Retroactive Analytics plus coded track-event analytics.

Can I use Pendo for free?

Yes, we offer a free forever version of Pendo. You can learn more about Pendo Free here: https://www.pendo.io/pendo-free/