WHITEPAPER

Know What to Build Next: Using Qualitative and Quantitative Data to Optimize Your Roadmap

Product management is becoming increasingly data-driven, but hard data is only one piece of the puzzle. The key questions facing product teams -- like “How do I know what to build next?” and “Are my teams working on the right things?” -- can’t be answered with usage data alone.

The only way to create a complete picture of your users’ current and future product experience is by pairing product usage data with qualitative customer feedback.

In this white paper, we discuss how best to integrate both quantitative data and qualitative feedback into one cohesive product strategy. You’ll learn:

Why “value” is more important than “volume” when it comes to new features and improvements
Why a customer-facing roadmap can be an essential tool for aligning expectations and building trust between your team and your users
How to open up a dialogue with customers about which requests you're working on next

First Name

Last Name

Company Name

Email Address

Job Title

Phone Number

I understand and consent to the following privacy policy.

UTM Campaign:

UTM Source:

UTM Medium:

UTM Content:

UTM Landing Page:

UTM Term:

Lead Source Detail:

Content Source:

GDPRLastUpdate:

UTM Source_FT:

UTM Landing Page_FT:

UTM Campaign_FT:

UTM Medium_FT:

UTM Term_FT:

UTM Source_MR:

UTM Landing Page_MR:

UTM Campaign_MR:

UTM Medium_MR:

UTM Term_MR:

Person Source:

RF_ConfidenceDescription:

RF_ConfidenceLevel:

Reachforce DHQ Address1:

Reachforce DHQ City:

Reachforce DHQ State Abbrev:

Reachforce DHQ Country:

Reachforce DHQ Company Name:

Reachforce DHQ Phone:

Reachforce DHQ Annual Revenue:

Reachforce DHQ Postal Code:

Reachforce DHQ Employee Total:

Reachforce DHQ URL:

member_status:

sf_campaign:

Referrer:

Reachforce Analytics & Tracking (L):

WHITEPAPER

Know What to Build Next: Using Qualitative and Quantitative Data to Optimize Your Roadmap

Get the Data-Driven Product Managers Handbook