The Product Manager’s Influence Map

It’s a truism that product managers lead through influence. Without formal authority, product managers are expected to develop and execute a product strategy across development and go to market teams. Unfortunately, there’s little formal training for new product managers on exactly how to do this.

The Product Manager’s Influence Map is your guide to navigating the sometimes turbulent waters of organizational influence. Using a simple framework it breaks down organizational roles into:

  • Critical Supporters - Teams most important to product team success
  • Accelerators - Teams who can amplify product’s effectiveness

  • Potential Disruptors - Teams to watch out for

  • Outliers - Teams with little to no impact on the product mission


Get the Data-Driven Product Managers Handbook