Connect the journey between non logged-in and logged-in users
Today, it can be hard to know where marketing ends and product starts. Your users see your website, emails, desktop app, and mobile app as individual parts of a single experience with your company. Ideally all those touch points come together to create a connected and consistent experience. But as anyone who has one foot in product and one foot in marketing (PMs, Growth PMs, Product Marketers, Product focused CMOs) knows - delivering this isn’t easy. That starts with disconnected data. You can’t meet your goals because you can’t connect the actions of non-logged in “anonymous” users and logged-in known users.
Identity Management, currently in development, aims to solve this challenge. If you’re interested in joining the beta, sharing feedback, or just want to learn more, join the interest list.
