The Art + Science of Design-driven Product Management
Call it the Apple Effect. Users now expect thoughtfully designed, beautifully rendered product experiences. The challenge is that traditional product management processes have made design a later-phase consideration. Welcome to the age of design-driven agile product management.
Watch this webinar to learn how to make design the centerpiece of a continuous cycle of iterative prototyping and feedback loops, where PMs co-create exceptional product experiences with users. Hosted by Jay Brewer of Rapid7, product executives from Pendo and InVision will offer a framework for making design-driven discovery and inquiry the foundation of your product management process.
They show you how to add prototypes directly into the product experience, allowing product teams to easily test designs with specific user segments, and capture relevant feedback to accelerate product improvements.